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Resume

Core Competencies

  • Lead cross-functional teams and align creative vision, product strategy, and priorities.
     

  • Translate user, business, and audience needs into design requirements and solutions.
     

  • Define scope, priorities, requirements, and success criteria for end-to-end delivery.
     

  • Use research, usability testing, and competitive analysis to inform design decisions.
     

  • Communicate creative direction, UX rationale, and requirements to stakeholders.
     

  • Manage initiatives, workflows, timelines, dependencies, and project risks.
     

  • Guide iterative design and Agile delivery through cross-functional collaboration.
     

  • Maintain scalable brand, design system, and accessibility standards.
     

  • Drive interactive communications and marketing strategy.
     

  • Mentor teams and identify opportunities to strengthen creative and product outcomes.

Tools and Platforms

Design and Prototyping

Adobe Suite (Photoshop, Illustrator, InDesign, XD, Acrobat), Figma, Balsamiq, Claude.

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Productivity and Collaboration

Microsoft 365 (Excel, Power BI, Teams, PowerPoint, Word, Power Automate), Google Workspace (Docs, Sheets, Slides, Drive, Meet, Gemini).

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WCAG Compliance Tools

WAVE, Lighthouse, Siteimprove, ARC Toolkit, Accessible Web.

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Project Management

Jira, Azure DevOps, Confluence.​

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Analytics and Marketing

Google Analytics, Mailchimp, Social Media Schedulers.

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Development Awareness

HTML, CSS, JavaScript, GitHub, GitLab.

Professional Experience

Professional references and prior employment available upon request.

2020 - Present

Strategy Lead and Senior UI/UX Specialist, Conduent LCS

  • Proactively expanded my role beyond design into project planning, workflow improvement, and elevating user experience.
     

  • Managed five concurrent products, balancing business, user, and technical needs to support successful delivery.
     

  • Facilitated cross-functional collaboration between stakeholders, developers, and QA to align requirements, resolve dependencies, and support successful Agile delivery.
     

  • Established documentation processes that clarified requirements, improved communication, and strengthened alignment.
     

  • Transformed technical research, usability evaluations, and AI- assisted analysis into strategic recommendations that informed product planning and enhancements.
     

  • Improved UI by establishing visual standards and simplifying information through clear design and language.

2019 - 2020

Creative Director and Project Manager, Brawn Media

  • Managed omnichannel campaign rollouts across web, mobile, social, email, and direct mail to strengthen brand visibility.
     

  • Led UI/UX and WCAG accessibility initiatives that improved usability, consistency, and inclusive digital experiences.
     

  • Developed client-centered strategies that improved engagement and strengthened business alignment.
     

  • Managed and mentored a team of designers, developers, and writers, strengthening collaboration, morale, and team confidence.
     

  • Implemented quality review processes that reduced revisions and improved consistency across deliverables.
     

  • Improved communication between leadership and creative teams, increasing collaboration, efficiency, and project objectives.

2018 - 2019

Multimedia Creative Director, NYS Department of Labor

  • Led enterprise-wide rebranding initiative, modernizing visual identity, digital experience, and website structure to improve clarity, trust, and engagement. 
     

  • Established brand standards, templates, and creative systems to improve consistency and efficiency across communications.
     

  • Strengthened communication and organization across teams, fostering collaboration, streamlined workflows, and stronger creative outcomes.
     

  • Led user-centered initiatives for a high-traffic enterprise website, improving content discoverability through UX, accessibility, and information architecture.
     

  • Directed cross-functional creative teams producing multi-channel marketing campaigns and public service communications across agency and State partners.
     

  • Partnered with executive leadership to improve public awarenesss of statewide initiatives.

2016 - 2018

Senior Graphic Designer, NYS Office of General Services, Executive Chamber and Media Services

  • Delivered high-visibility communications for the Governor’s Office and statewide initiatives, managing complex projects in a fast-paced environment with shifting priorities.
     

  • Translated strategic priorities into creative solutions across print, digital, and social channels for public-facing initiatives.
     

  • Partnered with project leaders to develop visual strategies aligned with organizational goals and audience needs.
     

  • Created a simplified “At the Plaza” logo and improved brand identity, strengthening recognition across community events.
     

  • Managed end-to-end design production for Capital galleries, Concourse shops, and art installations, developing signage and supporting graphics.
     

  • Coordinated vendors, specifications, proofs, and final materials to ensure quality delivery and consistent execution.

Education

2010 - 2013

BFA in Graphic Design

Purchase College, SUNY

2007–2010

Associates in Fine Arts

Hudson Valley Community College

Certifications

2025

Foundations of User Experience

Coursera

2026

Accessibility Design Testing

Coursera

2026

Effective Leadership: Master Management Styles

Coursera

2026

Drive Product Success: Data Decisions

Coursera

© 2026 Elisabeth Larkin-Gorman

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