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Resume

Multidisciplinary creative with over 14 years of experience across art direction, brand development, marketing, communications, and accessible user experience. Eight years of experience leading teams across web, video, social, writing, digital, and print. Brings a broad design perspective with strengths in visual storytelling, cohesive brand experiences, and data-informed strategy. Highly detail-oriented, with an instinct for identifying gaps, solving problems, adapting quickly, and improving creative work and processes. Clear communicator and supportive mentor who aligns teams and stakeholders to move ideas from strategy and concept through production and delivery.

Professional Experience

References and previous employment available upon request.

5/20 - 12/25

Strategy Lead and Senior UI/UX Specialist, Conduent LCS

  • Led design and strategy across five products, including the redesign of the flagship platform, from research and planning through delivery.
     

  • Created shared design systems, style guides, and reusable resources to strengthen consistency and efficiency across products.
     

  • Used research, testing, feedback, and accessibility reviews to identify challenges and guide practical improvements.
     

  • Developed modernization strategies that improved existing products while maintaining continuity for established users.

  • Reorganized complex information and navigation, creating clearer pathways, guidance, and messaging to simplify user tasks.
     

  • Established clearer requirements, documentation, and review processes to strengthen communication and coordination across teams.
     

  • Designed AI-assisted features that helped users organize and evaluate large amounts of information more efficiently.

8/19 - 5/20

Creative Director and Project Manager, Brawn Media

  • Led integrated client campaigns across social, email, digital advertising, print, and web, coordinating cross-functional teams.
     

  • Developed campaign concepts, visual identities, messaging, presentations, and branded materials tailored to client goals and audiences.
     

  • Directed website redesigns, content organization, and accessibility improvements aligned with brand and compliance standards.
     

  • Managed designers, developers, and writers across concurrent projects, coordinating priorities, timelines, reviews, and final deliverables.
     

  • Presented creative concepts and recommendations to clients and internal leadership, incorporating feedback while overseeing quality through revision and production processes.

5/18 - 8/19

Multimedia Creative Director, NYS Department of Labor

  • Led an agency-wide rebrand, establishing a cohesive identity and standards across print, web, social media, and specialty production.
     

  • Built and directed a multidisciplinary team of designers, videographers, writers, social media managers, and web developers.
     

  • Partnered with executive leadership and State agencies on public campaigns for unemployment services, job opportunities, emergency communications, and statewide initiatives.
     

  • Designed print communications from concept through production, including publications, event materials, signage, and reusable templates.
     

  • Developed social media strategies and content, coordinating messaging, visual design, campaigns, and publishing across agency channels.
     

  • Developed video concepts from planning through production, collaborating on scripts, settings, visual direction, filming, and final content.

2016 - 2018

Senior Graphic Designer, NYS Office of General Services, Executive Chamber and Media Services

  • Produced high-visibility communications for the Governor’s Office, including statewide announcements, public information, and event materials across print and digital channels.
     

  • Designed signage, environmental graphics, and specialty materials for Capitol galleries, Concourse shops, exhibitions, and public spaces, including the design and installation of large-scale Concourse pillar displays.
     

  • Created time-sensitive emergency and public information materials, adapting quickly to changing priorities and communication needs.
     

  • Managed small- and large-format projects through production, coordinating vendors, specifications, proofs, fabrication, and installation to ensure quality and consistency.
     

  • Redesigned the “At the Plaza” identity and supporting materials, creating a recognizable visual system used across advertising, events, and environmental displays.

Tools and Platforms

Design and Prototyping

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD, Acrobat), Figma, Canva, Balsamiq

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Analytics and Marketing

Google Analytics, Mailchimp, Social Media Schedulers

AI and Emerging Tools ChatGPT, Claude, Copilot, Gemini

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Business and Productivity

Microsoft 365 (SharePoint, Power BI, Power Automate, PowerApps, Excel, Analytics, PowerPoint, Word), Google Workspace (Docs, Sheets, Slides, Drive, Meet)

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Project Management

Microsoft Planner, Microsoft Teams, ClickUp, Asana, Drupal, Jira, Azure DevOps, Confluence

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Video and Animation Awareness

Adobe After Effects, Premiere Pro

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Development Awareness

HTML, CSS, JavaScript, GitHub, GitLab

 

WCAG Compliance Tools

WAVE, Lighthouse, Siteimprove, ARC Toolkit, Accessible Web

Education

2010 - 2013

BFA in Graphic Design

Purchase College, SUNY

2007–2010

Associates in Fine Arts

Hudson Valley Community College

Certifications

2025

Foundations of User Experience

Coursera

2026

Accessibility Design Testing

Coursera

2026

Effective Leadership: Master Management Styles

Coursera

2026

Drive Product Success: Data Decisions

Coursera

© 2026 Elisabeth Larkin-Gorman

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